About iBelanja

Team collaborating around a table

iBelanja is a New Consumer Ecosystem Business Platform that connects consumers, merchants and partners through everyday spending.

We bring merchant discovery, eligible CE payments and programme participation into one connected platform. Our aim is to create more ways for people and businesses to take part in commerce through the spending activities already present in daily life.

Connecting People and Businesses

Consumers explore participating merchants. Merchant Partners provide goods and services and accept eligible platform payments. Partners take part in the iBelanja Participation Programme and contribute through qualifying activities.

A Clearer Way to Participate

Participation plans have an Access Amount and their own CE allocation, release schedule and eligibility rules. CE is used for eligible purchases; it is not cash. Value Sharing Rewards are separate and depend on qualifying activities.