Think about the rewards programmes you’ve joined. You collect points after every purchase, wait until you’ve earned enough and eventually redeem a reward. Sometimes, reaching that reward means spending more than you originally intended. And when you finally qualify, the reward might not even be something you need.
But what if the additional value came from a different approach to spending?
That’s where iBelanja introduces Consumption Entitlement (CE).
More Value Without Spending More
The idea behind CE isn’t to encourage you to spend more. It’s to help you make more of the consumption you already plan for.
Through eligible iBelanja Participation Programmes, participants may receive a total CE allocation that exceeds their Participation Amount.
Imagine you’ve already set aside a budget for dining over the coming months.
With regular spending, that budget gives you its equivalent purchasing value. Through an eligible iBelanja Participation Programme, the same participation amount may provide a higher total allocation of consumption value.
The difference? You’re not being encouraged to order an extra meal, buy something unnecessary or reach another spending target just to collect more points.
Instead, you’re planning how to use your allocated CE for dining experiences you already enjoy, at participating Merchants and under the applicable payment conditions.
CE is released according to the Programme schedule, with 1 CE representing RM1 in eligible consumption value. It cannot be withdrawn as cash.
Choose What You Enjoy, Not Just What's Offered
Think about the last time you redeemed reward points.
Was the reward something you genuinely wanted, or simply the best option available?
Traditional rewards programmes may offer selected vouchers, products or limited redemption choices. Sometimes, the reward feels less useful than the effort it took to collect the points.
With iBelanja CE, the value is designed around eligible everyday consumption.
Rather than collecting points towards a specific gift, you can use your available CE towards meals and drinks at participating Merchants.
That could mean exploring a restaurant you’ve wanted to try, enjoying a meal with family or choosing somewhere familiar for your next catch-up.
The value comes from using CE for something you would genuinely enjoy or already need, rather than changing your spending habits to chase a reward.
With over 100 Merchants having joined the iBelanja Ecosystem, Consumers have a growing network of dining options to explore, currently focused on Kuala Lumpur and Selangor, with plans for expansion into other areas.
The goal isn’t to use CE as quickly as possible. It’s to make thoughtful choices that help you realise its consumption value over time.
Beyond Consumption: The Wider iBelanja Ecosystem
CE is one part of an ecosystem that connects Consumers, Merchants and Partners.
While Consumers can enjoy eligible purchases using their available CE, Partners can also take a more active role by introducing Consumers and connecting potential Merchants to the ecosystem.
Qualifying Partner activities may provide opportunities for Value Sharing Rewards, subject to the applicable Programme requirements.
By participating in the ecosystem, you can explore both the consumption value available through CE and the opportunities associated with contributing to its growth.
Make More of the Spending You Already Plan
Maximising CE isn’t about how much more you can spend.
It’s about understanding how to turn your existing consumption plans into opportunities for greater consumption value, without unnecessary purchases or rewards that don’t fit your needs.
Ready to explore what your everyday consumption could offer?
Discover participating Merchants, learn about the available iBelanja Participation Programmes and find out how CE can fit into your spending plans.
iBelanja — Redefining Consumption.