Thinking of Becoming an iBelanja Partner? Here’s What You Need to Know

Thinking of becoming an iBelanja Partner? Here are the four steps, from registering and choosing a Participation Level to understanding CE and your role as a Partner.

Written by
Chloe Dew
Published
October 29, 2026
Reading time
3 min read
A plate of pasta, a salad and a latte on a café table beside a smartphone showing ibelanja app, linked by glowing paths to icons for dining, people, rewards and a merchant shopfront.

What if something you already enjoy could open the door to new opportunities?

At iBelanja, everyday consumption connects Consumers, Merchants and Partners through a value-sharing ecosystem. Beyond enjoying meals at participating restaurants, you can also take a more active role by connecting people and introducing others to the platform.

If you’re considering becoming an iBelanja Partner, here’s what you need to know before getting started.

Who Can Become an iBelanja Partner?

You don't need to own a restaurant, run a business or have professional sales experience to explore becoming an iBelanja Partner.

Partner participation may appeal to people who enjoy connecting with others and want to explore opportunities within an existing business ecosystem.

  • Love Exploring Food? Share your restaurant discoveries and introduce others to participating Merchants.
  • Looking for New Opportunities? Explore Value Sharing Rewards through eligible activities alongside your existing commitments.
  • Interested in Business? Discover another way to participate in a business ecosystem without opening your own shop or managing daily operations.

Whether you're a working professional, a food enthusiast or someone curious about business opportunities, you can begin with something familiar: enjoying good food, sharing recommendations and connecting people.

What Do You Need to Become an iBelanja Partner?

Before joining, it's important to understand the participation requirements and how the iBelanja ecosystem works.

1. Register an iBelanja Account

Create an account to begin exploring the platform and learn more about the available participation opportunities.

2. Choose Your Participation Level

Through the iBelanja Participation Programme (IPP), eligible participants can select from different Participation Levels.

Each Level comes with its own:

  • Participation Amount
  • Consumption Entitlement (CE) allocation
  • Applicable Participation Rights

Explore the available Levels and understand their requirements before choosing one that suits your consumption needs and participation preferences.

3. Understand Your Consumption Entitlement (CE)

Consumption Entitlement (CE) represents consumption value that can be used for eligible purchases at participating Merchants.

1 CE = RM1 in consumption value.

For example, 200 CE represents RM200 in consumption value that can be used towards an eligible meal, subject to the applicable payment conditions.

CE is released according to the relevant participation schedule. Once released:

  • No Expiry: Your released CE does not expire.
  • Transferable: CE may be transferred to another eligible Partner, subject to platform rules.
  • For Consumption: CE can be used for eligible purchases but cannot be withdrawn as cash.

Understanding how CE works helps you plan how to use your available consumption value at participating Merchants.

4. Understand Your Role as a Partner

iBelanja connects four important roles: Consumers, Merchants, Partners and the Platform.

As a Partner, you can contribute to the ecosystem by:

  • Introducing new Consumers.
  • Connecting potential Merchants.
  • Participating in other eligible ecosystem activities.

Qualifying activities may provide opportunities for Value Sharing Rewards, subject to the applicable Participation Rights, requirements and conditions.

You don't need to manage a storefront or operate a restaurant to become a Partner. However, it's important to understand the financial commitment, participation responsibilities and reward conditions before joining.

Ready to Explore What's Next?

Becoming an iBelanja Partner is about more than discovering new restaurants. It's an opportunity to take part in an ecosystem where everyday consumption creates connections and opens up new possibilities.

Whether you enjoy recommending dining spots, connecting people or exploring different ways to participate in business, iBelanja offers a platform where those interests can come together.

Interested in discovering what becoming an iBelanja Partner could mean for you?

Connect with the iBelanja team to learn more about Partner participation, explore the available Participation Levels and understand how to get started.

iBelanja — Redefining Consumption.