How iBelanja Connects F&B Merchants with Everyday Spending

Running a restaurant takes more than good food. See how iBelanja helps F&B merchants in KL and Selangor accept CE payments and reach more diners.

Written by
Chloe Dew
Published
October 18, 2026
Reading time
2 min read
A smiling server in an apron welcomes a young couple at the entrance of a busy, plant-filled restaurant.

Running a restaurant takes more than serving good food. From managing ingredients and staff to maintaining service quality and attracting customers, every day comes with its own challenges.

For many F&B businesses, one of the biggest priorities is simple: bringing customers through the door and encouraging them to return.

While social media, promotions and word of mouth remain important, there is another way for restaurants to connect with potential customers.

This is where iBelanja comes in.

What Is iBelanja?

iBelanja is a consumption ecosystem that connects consumers, partners and participating merchants through everyday spending.

Within the ecosystem, eligible consumers have access to Consumption Entitlement (CE), which they can use for purchases at participating merchants.

For F&B businesses, this means becoming part of a network where consumers can use their available CE to enjoy meals at participating restaurants and cafés.

Rather than being just another restaurant listing platform, iBelanja connects everyday dining with an ecosystem of consumers and merchants.

Turn Everyday Spending into Opportunities for Your Restaurant

Dining out is already part of everyday life.

Whether it is a quick lunch, coffee with friends or dinner with family, consumers are constantly deciding where to spend.

Through iBelanja, participating F&B merchants become an option for consumers who wish to use their CE.

Customers can browse participating merchants, select a restaurant and make payment through the iBelanja platform.

For restaurants, this creates an additional way to connect with consumers and receive payments through the ecosystem.

Your restaurant provides the dining experience. iBelanja provides another way for consumers to spend with you.

More Than Just Visibility

Being seen online is useful, but visibility alone does not always lead to a transaction.

iBelanja goes beyond displaying restaurant information by allowing consumers to use their CE directly at participating outlets.

When a customer visits and chooses to pay through iBelanja, the transaction is recorded within the platform and handled according to the agreed merchant settlement arrangement.

This makes iBelanja more than a place where consumers discover restaurants. It is also a channel where actual dining transactions can take place.

For participating merchants, it complements existing payment methods and marketing activities without replacing how they normally operate.

Be Part of a Growing Merchant Ecosystem

With more than 60 participating merchants across Kuala Lumpur and Selangor, iBelanja is building a network of dining options for its community.

From casual cafés to restaurants for family gatherings, the goal is to offer consumers more choices for their everyday spending.

As the ecosystem grows, participating F&B merchants become part of a wider network connecting consumers, partners and businesses.

There is no need to change what makes your restaurant special. Your food, service and dining experience remain yours.

iBelanja simply introduces another way for consumers to connect with your business.

Your Restaurant. Their Everyday Spending. One Connected Ecosystem.

Every meal is a spending decision.

For consumers, iBelanja offers a way to use their Consumption Entitlement at participating outlets.

For F&B merchants, it provides an additional channel to engage potential customers and accept payments within the ecosystem.

The idea is simple: connect everyday spending with more businesses, creating more opportunities for participating merchants.

Interested in becoming an iBelanja merchant?

Connect with the iBelanja team to find out how your restaurant can join the ecosystem.