Thinking of Joining iBelanja as a Merchant? Here’s What You Need to Know

Running a café or restaurant in Kuala Lumpur or Selangor? Here is who can join iBelanja as a Merchant, what you need to prepare and how onboarding works.

Written by
Chloe Dew
Published
October 29, 2026
Reading time
4 min read
Split illustration: on the left, a phone showing food posts collecting likes beside a plated dish; on the right, an empty, softly lit restaurant dining room.

You may already be promoting your restaurant on social media, introducing new menu items or running special offers. But getting people interested is only part of the challenge. The next step is encouraging them to actually visit.

What if your restaurant could become part of an ecosystem that connects you with more potential diners?

That’s where iBelanja comes in.

Who Can Become an iBelanja Merchant?

Whether you operate a neighbourhood café, a family restaurant or an established dining brand, iBelanja offers an opportunity to connect with Consumers and Partners through its growing ecosystem.

The Merchant Programme is designed for F&B businesses looking to:

  • Reach More Potential Diners: Introduce your restaurant to Consumers beyond your usual walk-in crowd.
  • Increase Restaurant Visibility: Showcase your food, atmosphere and dining experiences through another platform beyond your existing marketing channels.
  • Connect with Consumers Ready to Dine: Reach people actively exploring participating Merchants and looking for places to use their available Consumption Entitlement (CE).
  • Expand Customer Connections: Become part of an ecosystem where Partners can introduce new Consumers to your restaurant.

You don’t need to operate a large restaurant chain to explore joining iBelanja. Independent cafés, local eateries and established restaurant brands can all be considered, subject to the applicable Merchant requirements.

Where Are We Looking for Merchants?

iBelanja is currently focusing on expanding its Merchant Network across Kuala Lumpur and Selangor, where Consumers can discover a variety of participating restaurants and cafés.

From neighbourhood eateries to popular dining destinations, we aim to bring different F&B experiences together on one platform.

While Kuala Lumpur and Selangor are our current focus, iBelanja plans to gradually expand into other areas, connecting more local businesses and Consumers as the ecosystem grows.

Whether your restaurant is located in a busy commercial district or a neighbourhood community, becoming part of iBelanja offers another way for diners to discover your business.

What Do You Need to Become an iBelanja Merchant?

Before joining, it’s important to understand the basic requirements and how Merchant participation works.

1. Operate an F&B Business

Your business should be an operating restaurant, café or other eligible F&B establishment that provides dining products or services to customers.

2. Provide Your Business Information

Merchants will need to submit the necessary business and outlet information as part of the onboarding process. This may include:

  • Business registration details
  • Restaurant name and location
  • Contact information
  • Operating hours and other relevant outlet details

Additional supporting documents may be required depending on the applicable onboarding requirements.

3. Understand the Merchant Participation Model

As an iBelanja Merchant, your restaurant becomes part of a platform connecting Consumers, Partners and Merchants.

Here’s how the ecosystem works:

  • Consumers: Discover participating restaurants and use their available CE for eligible purchases.
  • Merchants: Provide food, beverages and dining experiences to participating Consumers.
  • Partners: Help connect more Consumers and potential Merchants to the ecosystem.
  • iBelanja: Provides the platform that brings these participants together.

For Merchants, this creates another way to connect with potential diners through everyday consumption.

4. Complete the Merchant Onboarding Process

Once your restaurant meets the applicable requirements, the iBelanja team will guide you through the Merchant onboarding process, including the necessary documentation and participation arrangements.

Join a Growing Network of 100+ Merchants

Today, more than 100 Merchants have joined the iBelanja Ecosystem, bringing a variety of dining experiences together on one platform.

From neighbourhood cafés and local favourites to established restaurants, these participating Merchants reflect the growing diversity of the iBelanja dining network.

For restaurant owners, joining iBelanja means becoming part of a network where Consumers can discover new dining options, while Partners help connect more people and potential Merchants to the ecosystem.

As more businesses participate, the platform continues to expand the range of dining choices available to Consumers and the opportunities for connections across the ecosystem.

How Can Your Restaurant Get Started?

Interested in becoming an iBelanja Merchant? Here’s how to take the next step.

Step 1 — Connect with the iBelanja Team

Reach out to learn more about the Merchant Programme, participation requirements and how the ecosystem works.

Step 2 — Submit Your Merchant Information

Provide the required business and restaurant details for the team to review.

Step 3 — Complete the Onboarding Process

Once your application is approved, complete the necessary documentation and onboarding arrangements with the iBelanja team.

Step 4 — Become Part of the Ecosystem

Once your Merchant account is ready and your restaurant is onboarded, Consumers can discover your business through the iBelanja platform and explore eligible CE payment options.

Ready to Bring Your Restaurant into the iBelanja Ecosystem?

Good food deserves to be discovered.

Whether you’re running a neighbourhood café, a family restaurant or an established F&B business, iBelanja offers another way to connect your restaurant with potential diners.

With 70+ Merchants already participating, the ecosystem continues to bring local businesses and everyday Consumers together.

Interested in joining iBelanja as a Merchant?

Connect with the iBelanja team to learn more about the Merchant Programme, participation requirements and how to get started.

iBelanja — Redefining Consumption.